Just finished reading this interesting book by  legendary venture capitalist John E. Doerr. In 1999, he invested nearly $12 million in a start-up. The company had amazing technology, entrepreneurial energy and sky-high ambitions. It had no real business plan. Doerr introduced the founders to objectives and key results (OKRs). The start-up grew from forty employees to more than 70,000 with a market cap exceeding $600 billion. Can you guess the start-up? It was Google.

Measure What Matters is about using Objectives and Key Results (OKRs). This is acclaimed to be a revolutionary approach to goal setting and make tough business choices. He also offers a way forward to greater transparency and trust. Trust as they say – you only have one chance. It comes by foot and leaves by a Ferrari.

Worth reading the book.

https://www.whatmatters.com/the-book/